Jessica Simpson, RDF Teaming for VH1 Series

Jun 22, 2009  •  Post A Comment

Jessica Simpson is returning to her reality roots.

The pop singer, who shot to fame based on her performance in MTV’s "Newlyweds," has signed on to host a new VH1 docuseries dubbed "The Price of Beauty." RDF USA ("Wife Swap") is producing.

The series, set to premiere next year, will have Simpson spanning the globe to discover what women are willing to do in order to live up to local standards of beauty. RDF chief Chris Coelen brought the idea to Simpson.

"When Chris approached me with his idea for a show about true beauty, I was immediately intrigued," Simpson said. "I have always believed that beauty comes from within and confidence will always make a woman beautiful, but I know how much pressure some women put on themselves to look perfect. I am really looking forward to discovering how beauty is perceived in different cultures and participating in some of the crazy things people do to feel beautiful."

Jeff Olde, VH1’s EVP of original programming, noted that Simpson herself "has been the target of our obsession with beauty on both sides of the equation.

"She is a woman who can set trends and create firestorms with a single photo," he added. "Jessica now gets to take control of that conversation and take a look at the idea of beauty through her own unique, unfiltered lens."

Simpson landed on the cover of numerous magazines last year when pictures surfaced indicating she had gained weight. Her figure even came under attack by rapper Eminem in his video for "We Made You."

"Price of Beauty" will begin shooting next month. Coelen and Simpson will executive produce, along with Joe Simpson, Claire O’Donohoe and Greg Goldman.

–Josef Adalian

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