MTV Banks on British Former Model to Bring Back Young Viewers

Jun 12, 2009  •  Post A Comment

MTV hopes Alexa Chung, a 25-year-old British TV host and former model, will lure young viewers when her live music show, “It’s On With Alexa Chung,” starts next week, says the Wall Street Journal.

The show, at noon weekdays, is being positioned as the heir to “Total Request Live,” which ended its run last year.

–Elizabeth Jensen

Your Comment

Email (will not be published)