No Chrysler Dollars in the Upfront

Jun 8, 2009  •  Post A Comment

The marketing team at Chrysler, which is in the midst of bankruptcy restructuring proceedings, has recommended that management stay out of the TV upfronts this year, to avoid saddling it with long-term contracts, says Ad Age.

The automaker spent nearly $144 million last year in national broadcast TV, according to TNS Media Intelligence.

—Elizabeth Jensen

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