Showtime’s Unique Approach for its Emmy Campaign

Jun 5, 2009  •  Post A Comment

Showtime is shunning the usual Emmy advertising campaign in the daily Hollywood trades in favor of an exclusive 13-day splash in the Los Angeles Times, Television Week’s TVMoJoe reports.

Showtime is taking out "tower ads," or ads that run the full length of the page, every day excluding Saturdays from Friday, June 6 through June 22. The ads feature branding tied to each of its series, such as "Sho Killer" for "Dexter" and "Sho Many" for "The United States of Tara."

The pay-cable network will promote two shows each day, spanning a double-page spread, with plans to promote about one dozen series.

—Aimee Picchi

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