Weather Channel Seeks to Boost Ratings with Original Shows for Primetime

Jun 18, 2009  •  Post A Comment

Under its new NBC Universal ownership, The Weather Channel is looking to boost ratings with a new slate of original show for primetime, where it has lagged, says the NY Post.

NBCU star weatherman Al Roker is also being tapped to give the morning ratings a jolt.

–Elizabeth Jensen

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