AMC, along with gourmet coffee bean maker Eight O’Clock Coffee, has come up with three viral marketing and social media applications to promote the new season of "Mad Men," which starts August 16.
One will be a trivia game, "Which MadMan Are You?" that will be featured on AMC website. Then there will be a series of "Man Men" e-cards that will be featured on Eight O’Clock Coffee’s website.
Finally, at madmenyourself.com, starting today, July 29, there’s something called "Mad Men Yourself." That’s where fans can "create and customize ’60s style digital avatars," according to an AMC press release. The avatars can then be downloaded and shared on most social networks.