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Cable News Rivals Dispute CNN Ad Campaign

Jul 17, 2009  •  Post A Comment

CNN claims in a new TV ad campaign which is aimed at media buyers that it has more viewers than Fox News and MSNBC, an assertion that has its two higher-rated rivals crying foul, the Los Angeles Times says.

CNN’s spot says the news network is “No. 1, with more viewers than Fox and MSNBC.” That claim is based on a little-used monthly cumulative number. In the more-commonly used ratings standards, Fox News easily dominates CNN in prime time and total day, and MSNBC also recently surpassed CNN in prime time audience.

MSNBC asked Nielsen to investigate.

–Elizabeth Jensen

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