Eight shows from Turner Broadcasting’s TNT, TBS and Cartoon networks saw boosts of almost 10% in a test on Cox’s My Primetime video-on-demand service, Multichannel News reports.

Significantly, "Our work with Turner demonstrates that consumers will view on-demand content, with advertising, and that this exposure can be measured; this is a major milestone that will enable more content and convenience for consumers," said Cox’s Senior VP of Programming, Bob Wilson, according to the article.

—Chuck Ross