Jackson Memoir ‘Moonwalk’ (Originally a Jackie Onassis Project) to Be Re-issued; for the First Time, Here’s the Commercial Michael Wanted to Do for It

Jul 29, 2009  •  Post A Comment

In October, Random House will re-issue "Moonwalk," Michael Jackson’s 1988 memoir that had originally been acquired for Doubleday by then-editor Jacqueline Kennedy Onassis.

Another Jackie–Jacqueline Deval–then a publicist for the book and now publisher of Hearst Books, tells the Canadian Press that Jackson refused to do interviews for the book, but had wanted to do something else for promotion:

"He had this fabulous idea for a TV commercial for the book," she said. "There would be music playing and a camera would show his feet, his steps moving to the beat. And then a major celebrity friend, such as Elizabeth Taylor, would say something about Michael Jackson.

"Then the camera would pan up to his knees, and there would be another celebrity talking about him. And so on, until we finally see his face. I think it would have been fabulous, but it was way beyond the budget of any book publisher."

So the commercial was never made.

–Chuck Ross

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