Scott Donaton has been named president and CEO of Ensemble, a new branded entertainment unit of IPG’s MediaBrands.

Ensemble has allied with Michael Kassan’s Media Link, LLC to "help Mediabrands clients leverage a range of strategic branded entertainment opportunities," Mediabrands said in a prepared statement.

Donaton left his position as publisher of Entertainment Weekly earlier this year. Prior to that he had spent virtually his entire career at Advertising Age, a sibling publication to TVWeek. (Both are owned by Crain Communications.) Donaton was editor of Ad Age for seven years before becoming its publisher. While at Ad Age he founded the magazine’s "Madison & Vine" section, and he is the author of the 2004 book "Madison & Vine: Why the Entertainment and Advertising Industries Must Converge to Survive."

Donaton’s appointment was made by Nick Brien, president and CEO of Mediabrands.

—Chuck Ross