Syndication Upfront Moving, CPMs for Upper Tier Programming Down a Percent or Two

Jul 31, 2009  •  Post A Comment

As the long, long, summer sloughs along, there’s finally some upfront movement for syndicators, Mediaweek reports.

Syndicators with high demand programming are writing business with cost-per-thousands (CPMs) down 1% to 2%, Mediaweek says. The selling of ad time in programming with not such high demand is tougher, and those shows are taking a hit of 7% to 9%, Mediaweek reports.

—Chuck Ross

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