Target Nixes ‘Gossip Girl’-themed Campaign; Anna Sui’s Line Still Set for Fall Release

Jul 13, 2009  •  Post A Comment

Target has decided to cut ties between an upcoming Anna Sui clothing line to be sold in its stores and The CW’s “Gossip Girl,” the New York Daily News reports.

According to unnamed sources close to “Gossip’s” production, executives at the retailer expressed concern over some of the show’s more risqué elements.

Sui’s clothing line, meant to be inspired by characters from the show, is still on track for a fall launch at Target, but the store will not advertise it as connected to the series.

During a recent shoot for the show, all Target-related placements in a scene were removed, as was reference to Sui. Target, The CW and Sui have not released comment.

–Sergio Ibarra

One Comment

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