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Turner Sports’ PGA Deal Included Role for Cartoon Network

Jul 17, 2009  •  Post A Comment

Cartoon Network played an important role when Turner Sports recently extended its deal for TV rights to the PGA of America, The Hollywood Reporter says.

Some observers thought Turner was in jeopardy of losing the golf rights, having also recently lost rights to early British Open rounds, which went to ESPN. But Turner says it got its deal by suggesting that Cartoon Network could help the PGA target kids, creating a new generation of golfers and golf-viewers.

As part of the deal, Cartoon Network Enterprises will create consumer product lines for the PGA that are targeted at kids.

–Elizabeth Jensen

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