W Hotels is teaming up with HBO’s Entourage in a new co-branding campaign, MediaPost reports.
As part of the deal, W Hotels will feature a selection of "A-list" caliber amenities under an "Entourage" profile. W is also capitalizing on the promotion to launch its new W South Beach property with an luxury three-story Entourage Bungalow.
Civic Entertainment Group, which handles co-branding, experimental marketing and brand recognition campaigns, created the promotion for both.
"Entourage" star Adrian Grenier will be on hand at W South Beach July 23 to launch the national campaign.