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Comedy Central Commissions Study to Measure Cool Factor of Its Latenight Shows

Aug 26, 2009  •  Post A Comment

Comedy Central has commissioned a research study to show that some of the fans of its latenight shows hosted by Jon Stewart and Stephen Colbert think there is a cool-factor associated with watching the programs, the New York Times reports.

The channel wanted the study to prove to advertisers that its viewers are so engaged with the programs that they offer a special value to advertisers.

–Elizabeth Jensen

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