Music cable channel Fuse teamed up with Weinstein Co. to promote “Halloween II,” due in theaters on Aug. 28, says The Hollywood Reporter.
It’s Fuse’s first co-branded integration campaign with a film studio. In the week leading up to the release, Rob Zombie, the musician who wrote and directed the film, will host five minutes commercial breaks with behind-the-scenes footage.
–Elizabeth Jensen
I read this somewhere else but the author was biased. Thanks.