Last night’s third-season premiere of AMC’s "Mad Men" beat the series’ record, drawing 2.8 million total viewers at 10 p.m. according to The Hollywood Reporter.
Citing Nielsen overnight numbers, the Reporter said the audience was the show’s largest ever, up 33% from last year’s second-season premiere.
–Allison J. Waldman
Great first episode; glad to see that Don’s past will be revisited this season!
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