WIth the broadcast upfront marketplace practically done, cable is rolling along and should be finished sometime around the end of the month or the first week in September.
Claire Atkinson over at B&C usually has excellent sources on Madison Ave., and she writes today that the cable marketplace will be down 5% to 10% overall.
To see what kind of rollbacks and volumes her sources claim the various cable networks are doing, click here.
Here’s another story that should be on your radar: With ad clutter unforunately increasing, all networks need do a better job getting viewers to pay attention to commercials.
As one network found out, that’s more of an art than a science. Ad Age’s Brian Steinberg is the author of this excellent article that starts here.