Cablevision Is First Cable Company to Offer Interactive Ads

Sep 16, 2009  •  Post A Comment

Cablevision will be the first cable company to offer customers interactive advertising commencing next month, reports Multichannel News. The interactive service, called Optimum Select, will give nearly 3 million Cablevision subscribers the chance to click on a TV ad via their remote and get a coupon or free sample of the product by mail.

Six national advertisers including Benjamin Moore Paint have agreed to the program, which will launch in October; within months, Cablevision anticipates expanding significantly. By next year, Cablevision customers will be able to buy products via their TV sets.

–Allison J. Waldman

One Comment

  1. I love your blog.. very nice colors & theme. Did you create this website yourself or did you hire someone to do it for you? Plz reply back as I’m looking to create my own blog and would like to know wheere u got this from. thanks

Your Comment

Email (will not be published)