Susanne Smith McAvoy has been appointed to senior VP of marketing for the Hallmark Channel and Hallmark Movie Channel. She previously was VP of ad sales.
In her new position she will oversee marketing and branding for the channels and develop multiplatform compaigns for consumers, affiliates and advertisers.
She will also serve as the liaison between the channels and Hallmark Cards, including Hallmark retailers.
Mark J. Kern, who was a key media executive with the Hallmark Channel when it launched, returns to parent company Crown Media Holdings as senior VP of communications and media relations.
Besides his prior experience at Hallmark, Kern was VP of corporate public relations at Fox Broadcasting. Most recently he was a strategic media and PR consultant for such clients as Ovation TV, ReelzChannel and Lorne Michaels’ Broadway Video companies.
Both McAvoy and Kern will report to president and CEO Bill Abbott.