Sony has been talking to other studios about putting together a pre-DVD release pay TV window, Business Week reports..
Movies would be available via Internet-connected Sony Bravia TVs between their theatrical run and their DVD release.
Sony tested the idea with its hit "Hancock" last year, when it allowed Bravia TV’s connected to the Internet a chance to see the movie after its theatrical run but two weeks before its DVD release.
In that experiment it charged consumers $9.99 to stream the movie. Business Week reports that under one current plan being discussed with other studios consumers could be charged as much as $40 to see a movie. It was not reported if this also includes a fee for the studio then sending the user a DVD copy when it becomes available.
–Elizabeth Jensen and Chuck Ross