Cable Again Behind the Eight-Ball in Customer Satisfaction

Oct 11, 2009  •  Post A Comment

The 2009 J.D. Power and Associates U.S. Residential Television Service Satisfaction Study is out, and leading the survey are AT&T U-verse, Verizon-FiOS and WOW!, according to Multichannel News.

WOW is a cable operator owned by Avista Capital Partners and stands for Wide Open West. They serve areas in Illinois, Michigan, Ohio and Indiana.

According to the Multichannel report, there is actually some good news for cable operators in the J.D. Power survey: "Bruce Leichtman, a market researcher and former cable-operator marketing executive, said he thought it was significant that cable’s scores were up in the new survey. ‘To me, that’s as much a story as DBS beats cable,’ he said. ‘That [the scores are] up, not going down. And heck, as you’re losing subscribers, the ones that are still with you are satisfied because they made a choice.’ "

Nearly all cable operators improved from the scores they received on last year’s J.D. Power survey, Multichannel said.

–Chuck Ross

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