Imus Show Boosts Fox Business Ratings

Oct 14, 2009  •  Post A Comment

Adding a simulcast of Don Imus’ radio show boosted Fox Business Network ratings, B&C reports.

During its premiere week of Oct. 5-9, “Imus in the Morning” averaged a .2 rating and an average 148,000 viewers from 6-9 a.m. B&C didn’t say what the previous numbers had been, but at one point, the predecessor show was reported to have drawn just 21,000 viewers on average in the 5-9 a.m. slot.

FBN wouldn’t comment, because the network isn’t publicly rated by Nielsen.

His numbers beat those of CNBC’s “Squawk Box,” which averaged 145,000 viewers, but fell short of CNN’s “American Morning” and MSNBC’s “Morning Joe.”

–Elizabeth Jensen


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  3. I’ll gear this review to 2 types of people: current Zune owners who are considering an upgrade, and people trying to decide between a Zune and an iPod. (There are other players worth considering out there, like the Sony Walkman X, but I hope this gives you enough info to make an informed decision of the Zune vs players other than the iPod line as well.)

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