As the new season of the NBA tips off, the channel representing the league, NBA TV, has inked new multiyear deals with major outlets, bring its reach to 45 million homes.
NBA TV secured new deals with Time Warner Cable, Cablevision Systems and DISH Network. These follow recent deals wth DirecTV, Comcast, Cox and Verizon.
In addition, NBA League Pass, the league’s subscription package of live, out-of-market NBA games — up to 40 each week — will continue to be part of offerings from Time Warner Cable, Cablevision, and DISH Network.
— Allison J. Waldman