It’s Always Fair Weather…on The Weather Channel

Oct 21, 2009  •  Post A Comment

For the first time in its 27 year history The Weather Channel is going to show movies.

First up is “The Perfect Storm,” the network announced, to be shown on Friday, Oct. 30, to coincide with the 18th anniversary of the real event upon which the film is based.

“Adding films to our Friday night lineup is a great way for us to further demonstrate how weather is an all-encompassing part of our lives that entertains and inspires us,” said Geoffrey Darby, executive vice president of programming for The Weather Channel, in a statement.

So we looked over the films and other titles we expected to see would be movies such as “Twister,’ and musicals such as Gene Kelly in “It’s Always Fair Weather,” or Lena Horne in “Stormy Weather.”

Imagine our surprise when we saw that one of the films scheduled is “Misery.” Huh? The reason The Weather Channel says it’s picked this film is that it begins in a “blinding snowstorm.”

OK, guys, we can only be fooled part of the time. Our suggestion to The Weather Channel: if you want to add movies to your schedule, fine, but drop the façade. Just say you want to show some of the best movies you can find, don’t clutter them up with too many commercials so we don’t switch channels, and then you can be a little cutesy if you must. But please, none of this stuff saying that you’re airing films to show how weather "entertains and inspires us”…

So with “Misery,” in your press materials, you could say Kathy Bates delivers one of the coldest performances in movie history. If you show “Animal House,” you can say that the hijinks really heat up whenever John Belushi is on the screen.

Of course weather or not you take our suggestion is up to you,,,

–Chuck Ross


  1. Chuck, you only needed to add in the article that the Weather Channel is now owned by NBC. Yes, the company that drove NBC Primetime to 4th place.
    For years, even decades, the weather channel has worked to establish itself as the credible weather authority… Where you can turn to anytime day or night to get expert weather coverage. So what do you do after you finally own the “weather” position? Dilute the programming and brand with bad shows and now movies. These corp. media execs never learn to leave well enough alone.
    Great time for Accuweather to press hard as the new weather authority.

  2. This is a terrible idea. It’s bad enough that you have to suffer through weekends of When Weather Changed History and Storm Stories to learn about YOUR CURRENT weather, but movies! I say it again….movies!?!?! On The Weather Channel?! Or should I said…The Weather Related Channel. I knew it would go downhill fast when Al Roker insisted on being part of the morning weather. He adds NOTHING! It’s all NBC’s fault. All we need now is Leno doing a weather monologue.

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