To draw attention to the TVGuideonline entertainment Web site, TVGuideonline and TV Guide Network sales chief Richy Glassberg has created a promotion geared to media planners and buyers, reports MediaPost.

TV Guide is mounting a sweepstakes for planners in which the top prize is a night out with one of the stars of AMC’s "Mad Men." The promotion is called Plannerati, with the official promo site — theplannerati.com — going live today, along with a Twitter account, twitter.com/theplannerati.

— Allison J. Waldman