USA Spending Big for Its New Series Launching Against Network Fall Shows

Oct 23, 2009  •  Post A Comment

USA Network is spending an estimated “$10 million or more” on its launch campaign for “White Collar,” reports the New York Times.

It’s the first time the cable network has launched a new series in the fourth quarter, putting it in direct competition with the broadcast networks’ fall season debuts.

The promotion campaign was created in-house, and includes ads on other cable channels including Lifetime, taxi TV screens and TV sets in Best Buy stores.

–Elizabeth Jensen

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