Comedy Central’s Colbert Nation—the groupies of the network’s “Colbert Report”– can’t compete themselves in the Vancouver Winter Olympics, but the show will sponsor the U.S. Speedskating team, the Associated Press reports.
Host Stephen Colbert announced the sponsorship on the program Monday night. The team has been seeking $300,000 in financing since its biggest cash sponsor, DSB Bank NV, declared bankruptcy last month. The team’s uniforms will carry the logo “Colbert Nation."
Instead of paying the team directly, Colbert is asking fans to donate themselves, through websites http://www.colbertnation.com and http://www.usspeedskating.org.