In an effort to promote the President’s Science, Technology, Engineering and Mathematics (STEM) initiative, Discovery Communications is creating a comprehensive science campaign, reports B&C.

In 2010, Discovery’s Science Channel will present for middle-school students a commercial-free block of science shows. Discovery will also create PSAs for its networks called "Be The Future." Adam Savage and Jamie Hyneman of "The Mythbusters" will be featured in the first installments.

— Allison J. Waldman