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Guess Which Program Led to E!’s Highest-Rated Day Ever?

Nov 10, 2009  •  Post A Comment

Lots of eyeballs were glued to E! Sunday, so many that the network enjoyed its highest-rated day ever.

The debut of "Keeping Up with the Kardashians: The Wedding" — featuring Khloe’s wedding to NBA star Lamar Odom — at 8 p.m. drove the Sunday viewership, averaging nearly 3.2 million total viewers, more than five times E!’s primetime average.

The "Wedding Special" was the most-watched telecast ever on E! among women 18-34, averaging more than 1.1 million viewers in that demo.

And it led E! to a personal best for total day, averaging 914,000 total viewers, twice the amount of E!’s fourth-quarter 2009-to-date average.

— Allison J. Waldman

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