The Discovery Communications-Hasbro kids TV channel hired four top staffers in advance of its launch, reports The Hollywood Reporter.
Amber Fredman-Tarshis, from Victoria’s Secret, was named chief marketing officer; Dan Pimentel, a Discovery executive, was named chief financial officer; Brooke Goldstein, from Mediacom Communications, was named senior VP of ad sales; and Lorrie Copeland, a Hasbro executive, was named senior VP of consumer insights and research.
The network is scheduled to launch late next year.
–Elizabeth Jensen
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