Paramount added its name to those who will contribute content and take an equity stake in a start-up VOD service reports The Hollywood Reporter.
Paramount will join fellow studios Warner Bros., Sony, NBC Universal, Fox, Disney and Lionsgate that are already on board in owning an equity stake and providing content to Zillion TV, which launched in March.
The service allows users to purchase or rent movies and TV shows for home TV viewing, or watch for free if they agree to watch commercials. The service is delievered via various ISPs on the web. Visa is also a partner. Consumers can pick categories of ads that they like to see if they choose the option to watch a program with commercials.
Paramount will make some of its library titles, such as “In & Out” and “Ordinary People” available on the free-with-commercials tier and more current releases such as “Iron Man” and "The Curious Case of Benjamin Button" available on the rent or purchase option.