thePlatform wants to become the de facto backend management video system for the Web sites of TV programmers, the company has announced.
Asking the question "How do content owners thrive in a TV Everywhere world?" thePlatform thinks it has the answer.
Basically the company says its solution "will enable programming networks to provide TV Everywhere capabilities on their own Web sites while preserving their financial and content rights arrangements with TV service providers."
thePlatform is a subsidiary of cable giant Comcast.