New Sales Chief for Weather Channel

Dec 4, 2009  •  Post A Comment

The Weather Channel is bringing on a Yahoo executive, Beth Lawrence, as its executive VP of advertising sales and media solutions, reports The Hollywood Reporter.

She’s currently Yahoo’s vice president of agency development, and will replace Paul Iaffaldano, who left his post overseeing the channel’s ad sales in October. She starts at the beginning of the year.

–Elizabeth Jensen

One Comment

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