Given the tough economy for TV stations, and a desire to get Nancy Grace’s show launched this fall, CBS Television Distribution had to think creatively, The New York Times reports.
So CBS decided to forego cash license fees and go with all-barter deals.
The company was determined to get the show going this fall, to get it established a year in advance of Oprah Winfrey’s departure from daytime syndication in 2011. The end of her “Oprah Winfrey Show” is expected to set off a major reshaping of the business.
“To lose the opportunity of an entire year going by without a new franchise starting would be, I think, a real loss,” John Nogawski, the president of CBS Television Distribution, told the paper.