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Disney Channel Trying to Rope in Surprising Audience with New Sitcom

Jan 4, 2010  •  Post A Comment

Disney Channel has a new sitcom in the works for its spring schedule and the target audience isn’t just the networks’ usual tween viewers, the Los Angeles Times reports.

The network hopes “Good Luck Charlie" will attract a family audience, including adults who will watch with their kids, as “The Cosby Show” used to. The series is about three siblings who help their working parents care for a new baby sister, and is told through the video diary of the eldest child.

"What ‘Good Luck Charlie’ represents is an evolutionary step to really put the family into our kid-driven family brand," Gary Marsh, Disney Channel’s entertainment president, told the paper.

–Elizabeth Jensen

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