Comcast is rebranding itself in 11 markets beginning next week, Multichannel News reports.
The country’s largest cable operator will now start referring to its services—TV, Internet and phone—under the name of Xfinity. It plans to convert the name in the rest of the country’s major markets where the company operates by the end of the year.
The changeover is similar to that which Cablevision Systems made a few years back, when it renamed its services Optimum. Comcast will remain the company’s corporate name.