February a Bad Month for CNN

Mar 3, 2010  •  Post A Comment

CNN’s primetime audience dropped 54 percent in February compared to a year earlier, as Campbell Brown, Larry King and Anderson Cooper all hit new lows, the Los Angeles Times reports.

Among adults 25-54, the network was off 57 percent in the same time period.

The network’s average primetime audience was 534,000 viewers, putting it behind MSNBC, which was also off year-to-year when its Olympics coverage was factored out. Fox News remained in first, but its primetime numbers were also off, by a much smaller 10 percent in viewers and 3 percent in the demographic.

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