Believing that it has quashed the competition in the cable news game, Fox News is setting its sights on ad dollars that would otherwise go towards bigger cable networks, like USA or TNT, Advertising Age reports.
Fox News said that this year, the network will showcase its upscale audience to advertisers, pitting them against USA or TNT’s viewers, as opposed to CNN or MSNBC’s audience.
According to the Ad Age account, "Part of Fox’s upfront pitch will include a slide that shows its share of 25- to 54-year-old viewers with household incomes of $100,000 or more. Among its broader competitive cable set, Fox has 26% share of cable’s gross rating points among that audience, more than History (12%), Discovery (11%) and CNN (9%)."
The network’s ratings uptick over the past few years have attracted bigger ad buyers, as opposed to direct response or pharmaceutical ads. In 2009, Proctor & Gamble was the largest advertiser in total measured ad dollars, spending nearly $20 million with Fox News.