Disney Channel is gearing up for a major merchandising push for one of its hit animated shows, the New York Times is reporting.
The show follows the adventures of two stepbrothers and their pet platypus and is very popular with the young set: ""Phineas and Ferb."
Besides a major merchandising effort, a possilbe spinoff would follow the Fireside Girls, a Girl Scout-like troop that often aid the boys in their plans, the article says.
According to the article, "By mid-July, the program’s first major merchandising line will be introduced by mass retailers — Wal-Mart, Kmart, Kohl’s, J. C. Penney, Target — and a monthly magazine will arrive soon. In addition, Kraft has licensed Phineas Flynn and Ferb Fletcher to adorn its Macaroni and Cheese line (arriving in grocery aisles in 2011)."