Is Nothing Sacred? Cable Network G4 Sells its Name to Sprint-Nextel for a Week, Changing it to 4G

Jul 22, 2010  •  Post A Comment

Apparently even a cable-network’s name isn’t sacred any longer, reports Brian Stelter in the New York Times

G4, a cable channel focused on video games and reality shows, is selling its name for a week to Sprint Nextel, which plans swap the name’s letter and number to 4G in a promotion for its wireless Internet service, the story says. The promotion will affect all shows and logos on the network and begin on Monday.

Yet it’s probably a change that won’t get many upset, Stelter writes. After all, the network is just eight years old and typically has low ratings, meaning the promotion might actually help draw attention to the network, the story adds.

The talk show "Attack of the Show" and the video game series "X-Play" will have the most visible promotions as the Sprint messages will be included in both shows, the article says. G4 attracted Sprint because of the network’s focus on men between the ages of 18 to 34, according to Steve Gaffney, a vice president for corporate marketing at Sprint.


  1. Love it, what a great concept.
    Kudos to whomever at G4 or Sprint came up with this idea as they are the perfect target audience.

  2. Clever but G4 really needs to overhaul their shows and create a compelling format that advertisers would really pay for, its the same ole “geek off the street” approach to video game coverage.

  3. Thankyou for this well written and useful post

  4. Awesome blog, nice writing 🙂

  5. I agree.

  6. Love all the opinions expressed here! How is everyone? Love how everyone expresses whatr they feel 🙂

  7. Great stuff, though there are a few points I would query.

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