‘Mad Men’ Fans Can Rejoice: AT&T and Rainbow Media Sign New Carriage Deal, Saving Season 4 Debut for 2.3 Million AT&T U-verse Subscribers

Jul 16, 2010  •  Post A Comment

Fans of "Mad Men" who also happen to count among the 2.3 million customers of AT&T’s U-verse service won’t miss the July 25 fourth-season debut of the popular AMC show after all, reports the New York Times’ Media Decoder blog. 

That’s because AT&T and Rainbow Media, which owns "Mad Men" network AMC, signed a new carriage deal on Thursday, averting a blackout of Rainbow’s networks for U-verse customers. But the threat of losing Rainbow’s networks, which also include IFC and WE, may have been slightly empty. After all, the article points out, after the previous agreement ended on Wednesday night, AMC, IFC and WE all stayed on AT&T’s line-up.

"As recent battles (Time Warner Cable v. Fox; Cablevision v. Scripps) have demonstrated, channel owners make a lot of noise during the negotiations, distributors accuse them of trying to charge too much, and the two sides eventually come to some sort of compromise," the story says.

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