About 2.3 million viewers may miss out on the fourth season debut of "Mad Men" because of a contract dispute between AT&T’s U-Verse and Rainbow Media Holdings, the parent company of "Mad Men" network AMC, reports Nellie Andreeva at Deadline.com.
Rainbow has warned AT&T’s U-Verse customers that they may lose its networks — AMC, IFC and WE — when the contract between the two companies expires on July 14, the story says. "Mad Men," meanwhile, is set to premiere its new season on July 25.
The two companies have been negotiating for six months and have reached an impasse, the story says. "AT&T is acting in an aggressive manner that puts their corporate interests ahead of their customers," AMC said in a statement.
AT&T, meanwhile, says Rainbow’s demands are unreasonable. "Some of the Rainbow channels are among the least-watched and most overpriced per viewer compared to other major programming providers," an AT&T spokeswoman said, the report adds.