To Sell Inventory Across NBC Web Sites, Media Company Creates its Own Online Ad Network

Jul 26, 2010  •  Post A Comment

In a move to sell inventory across NBC Universal’s Web sites, the company has created its own online advertising network, reports Mediaweek.

Called Universal Audience Platform, the group will sell advertising for NBC.com, USANetwork.com, Bravotv.com, iVillage.com, Telemundo.com, as well as NBC’s 10 O&O TV station sites, the story says.

Because of the new group, NBC Universal plans to sharply cut the amount of online ad inventory it sells through third-party networks. It won’t at first sell inventory for joint networks such as MSNBC.com, the article ads.

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