‘True Blood’ Beats up ‘The Sopranos’ in Place Where it Hurts — DVD Sales — And Is Gaining on Ratings; Alpha Werewolf Made a Regular for 4th Season

Jul 23, 2010  •  Post A Comment

HBO’s "True Blood" has outpaced the pay-cabler’s other big hit, the mob drama "The Sopranos," when it comes to first-season DVD sales, reports the New York Post

The vampire drama has sold 1.3 million DVDs of its first season, about 37% more than the 943,000 DVDs sold for "The Sopranos" first season. It’s also about triple the sales for first-season DVDs of "Sex and the City," which has sold 426,000 copies, the story says.

"True Blood" is nearing "The Sopranos" in terms of audience, with an average of 13.2 million viewers compared with 14.2 million for "The Sopranos," the story points out. HBO is planning on introducing a comic book based on the vampire series, it adds.

Separately, Joe Manganiello has been upped to a regular for the show’s fourth season, meaning viewers will get to see more of him as the alpha werewolf Alcide Herveaux, reports Deadline.com


  1. A lot has been learned about the marketing and selling of DVD’s since the first season of the Soprano’s was launched. Now you time it for proximity to the opening of the second season and each subsequent season launches the same way. You can take advantage of the publicity leading up to the new season. You also are able to take advantage of those people who didn’t see the previous season who want to catch up before the new season begins. Credit HBO with good marketing tactics.

  2. Great blog!! You should start many more. I love all the info provided. I will stay tuned 🙂

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