"M@dAbout," a sketch comedy aimed at teens 13 to 16 years old is headed for television, with distributor Big Fish Entertainment selling the show to more than 80% of the country, reports B&C.
The show has been bought by station groups such as Tribune, Sinclair and Hearst, the story says. The idea began with the National Theater for Children in Minneapolis, which creates sketches that include a message, such about saving money, and tours at schools while receiving sponsorship from companies such Dole, the story says.
The group’s founder, Ward Eames, said he thought the approach would make a good children’s television show, and a local ad agency connected him with Big Fish Entertainment, which sold the show on an all-barter basis. The program will debut on Sept. 6 with 22 original episodes and will include 3 1/2 minutes of local advertising and an equal amount of national time, the story says.