3D television will remain a "niche product" for some time, only attracting early adopters, according to DirecTV Chief Financial Officer Patrick Doyle, reports MediaPost.com.

DirecTV, which offers four 3D channels, doesn’t have data about how many customers are watching the 3D options, the story says. One reason for the lack of data is because DirecTV offers the 3D package for free so it can’t count how many subscribers order the deal.

Doyle, who spoke at an investor conference, said that it’s encouraged that 3D films are performing well in theaters, the article says. "Clearly, there’s a demand there. How much of that will transition over to a TV experience versus a movie theater experience will be seen," Doyle said.