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Mild-Mannered VMA Awards Draw Best Ratings in Eight Years; TVWeek Blogger Hillary Atkin Breaks Down the Show’s Inability to Spark Controversy This Time Even When It Tried

Sep 14, 2010  •  Post A Comment

Even though Chelsea Handler drew a scathing review from The New York Times for her job as host of the MTV Video Music Awards, the telecast attracted its best ratings in eight years, reports the Los Angeles Times’ ShowTracker blog. 

An average of 11.4 million people watched the two-hour show, which is a jump of 27% from last year. It drew the biggest audience since 2002, when 11.9 million viewers watched Michael Jackson mistakenly accept the non-existent Artist of the Millennium award, the article says.

TVWeek blogger Hillary Atkin gets to the meat of the matter in her in-depth look at what happened and didn’t happen at this year’s ceremony.

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