Conan O’Brien’s new show on TBS, "Conan," is getting support from major marketers such as AT&T, Microsoft and Coca-Cola, reports the New York Times.
TBS, which is owned by Time Warner, is seeing robust sales of commercial time for the new show, which debuts Monday at 11 p.m., the story notes.
But the country’s biggest marketers aren’t just buying commercial spots, but customized content for TV, social media, Web sites and mobile devices, the article adds. For instance, Diet Coke sponsored a four-minute preview of the program, which was posted to Facebook and on YouTube. Microsoft’s Bing search engine will be included in an episode of the show during the week of Nov. 29, the story says.