New Disney Channel Geared to 2- to 7-Year-Olds Will Focus on Social Values

Nov 5, 2010  •  Post A Comment

Disney Junior, a new Disney channel that will debut in 2012 and target children between 2 and 7 years old, will focus on programming that promotes social values and behavior, reports Brooks Barnes in the New York Times

That’s a switch from most preschool programming, which focuses on an educational curriculum, such as "Sesame Street" and its emphasis on numbers and letters. But Disney Channels Worldwide President Carolina Lightcap said research showed mothers doubt whether this approach works, the story says. “They don’t honestly think kids are going to learn how to read from watching a TV show,” Lightcap said of Disney’s research.

The new network will air "Mickey Mouse Clubhouse," currently airing on the Disney Channel, and four new animated shows, such as "Doc McStuffins," about a girl and her group of broken stuffed animals, the story notes.


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